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Not all the information you'll find will be good. In fact, you may find a lot of bad advice about social media that can cause problems if you follow it. You need to look for advice from reputable sources but it can be difficult to know which advice is good and which is bad when there is so much of it available. To help you get started, here's some bad social media advice that you may run across that you would probably be better off ignoring.
Bad social media advice to ignore:
Send out Auto DM (Direct Messages) to your followers
While this may seem like a good idea, it's really not. Social media was created as a way to bring people closer together. It's a way for you to communicate with old friends, make new ones and create an online presence that will benefit your company. If you're sending out auto DMs you're not actually communicating and it's no different from sending out an email. These tools are meant to be personal and sending out an automatic message is very impersonal. In addition, they are often considered spam and no one want to be labeled as a spammer.
Pass the responsibility of handling social media to the trainees
While this may sound like you're delegating the workload, it's really bad advice. Social media is a great way to advertise your products and get many people that may not even know you exist interested in what you have to offer. However, it needs to be used correctly and someone with no experience in social media and with little knowledge of your company will probably not get good responses. In fact, it could hurt your company if the information being communicated is not correct. This form of communication is too important to leave to a trainee.
Don't get personal
Some of the worst advice concerning social media that you'll get is to not get personal. While you must use discretion, adding a personal touch helps you connect and form relationships with others. That's what social media is all about. It's about connecting- not about broadcasting. So don't be afraid to get a little personal now and then.
Incorporate your blog post automatically
Social media is a way to interact and socialize with others. When you automatically link to blogs, your post becomes very impersonal and that is defeating the whole purpose of using a social media site. Instead, find ways to link your blog post into normal conversations or just don't link at all. It's better to build a solid reputation first and be the type of person others want to follow on other medias, including your blog.
You can find a lot of good advice that will help you succeed in social media but don't listen to everything you hear. There are many people who don't have a clear understanding of how this form of media works and while they may mean well, they pass along some bad advice that can do more harm than good. Choose your sources wisely and you will find more success with your social media efforts.
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